The Research
Mapping AI into Production: A Field Experiment on Firm Performance
Authors: Hyunjin Kim (INSEAD), Dahyeon Kim (University of Pennsylvania), Rembrand Koning (Harvard Business School)
Published: March 2026 · INSEAD Working Paper No. 2026/20/STR
Abstract: Across 515 high-growth startups worldwide, the researchers ran a randomized field experiment exposing treated firms to how other businesses had reorganized production around AI. Treated firms discovered 44% more use cases, completed 12% more tasks, were 18% more likely to acquire paying customers, and generated 1.9x higher revenue on 39% less capital than the control group.
Citation: Kim, H., Kim, D., & Koning, R. (2026). “Mapping AI into Production: A Field Experiment on Firm Performance.” SSRN Working Paper. Available at: https://ssrn.com/abstract=6513481
What it is: A free Claude Code plugin that audits your business across 10 core functions to find where AI should be deployed but isn’t — based on Harvard/INSEAD research
Who it’s for: Business owners, solopreneurs, and professionals using Claude Code who want to discover high-value AI opportunities they’re missing
Best if: You use AI mostly for writing and content but suspect there’s more value you’re leaving on the table
Skip if: You don’t use Claude Code yet — start with our Claude Code Beginner’s Guide first
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